10 makeup influencers to follow on Instagram for the coolest beauty inspiration (2024)

Instagram has become an ever-expanding encyclopedia of all things makeup and talent. Beauty content creators are constantly sprucing up the social media platform, leaving behind a bookmark-worthy trail of out-of-the-box makeup looks, beauty hacks and cult product reviews. If you're looking for a refreshed technique to define your lip line, a complete how-to on graphic eyeliners, or even just some basic contour tips, it has what you need. From micro-influencers to major players, read ahead for our suggestions on whom to follow in the Instagram rabbit hole now.

Rowi Singh

This Australian-born Indian influencer marries makeup with her heritage. She considers creating extravagant looks as a form of escapism from the mundanity of everyday life. To call her looks maximalist will be an understatement—Singh can go from “Aishwarya from Devdas-inspired” in one post to full-on Jules x Euphoria glamour in another. Whether you need guidance on how to achieve bold lids and oil-slick lips or the cult products she arms her beauty artillery with, her Instagram account will push you in the direction you need.

Shayla Mitchell

A quick perusal of Shayla Mitchell’s feed and you instantly make the beauty influencer your go-to. She’s fun, she’s chirpy, and she posts some of the most fun-to-recreate makeup looks out there. Trust the self-taught makeup pro to experiment with pick-me-up blue eyes, monochromatic orange looks and everything in-between.

Shreya Jain

“Trying to bridge the gap between beauty standards and reality, one makeup tutorial at a time,” reads Jain’s Instagram bio. As you glean from her handle, it is easy to see how she uses makeup and artistry as a medium for self-expression. The best part is you won’t be scrolling just through moody smoky eyes or red lips. She combines cool colour combinations with fun techniques. Be prepared to hit "like" and retire your pink lip gloss.

Debasree Banerjee

Debasree Banerjee, a Mumbai-based makeup wunderkind who dubs herself “your long-distance makeup-shopping partner”, is everything an influencer should be: creative, unique and all about being herself. You will often find her emphasising on the importance of skincare as a foundation to flawless makeup looks. Whether they inspire you to try something different with your eye makeup or just think differently about beauty in general, following her will leave you feeling inspired.

Katie Jane Hughes

From an aspiring musician with a day job as a backstage manicurist to one of the most recognisable names in the world of beauty, Katie Jane Hughes’ makeup philosophy is very different from your average influencer’s. "I don't think we ever really land on our signature style; I think that we land on different signature styles throughout our lives," the makeup guru once said in an interview. This means experimentation is the name of Hughes’ game—think burgundy lips with yellow lids. Her #NormaliseSkinTexture campaign defunct the norm that we need to erase every pore and line when creating a makeup look.

Danielle Marcan

Danielle Marcan shares artistic makeup ideas that probably look nothing like the archetypal tutorials you’re used to watching. One look at her 1.1 million follower-strong Instagram page will tell you why—her handle is a treasure trove of beauty tips and hacks. From recreating celebrity looks the likes of Bella Hadid to her bite-sized tutorials on season-friendly ideas, Marcan is a certified stunner who routinely nails every colourful, neutral, glittery, and glamorous makeup look she creates.

Nikkie De Jager

Nikkie de Jager, the Dutch native better known to her more than 14.5 million followers as NikkieTutorials, has become one of the most beloved personalities in the world of makeup influencers. In over a decade that she’s been creating content, she has displayed her candid personality and her talent. Expect celebrity cameos in her videos including appearances by Snoop Dogg and Lady Gaga in the past. Needless to say, Nikkie's not someone to follow if you want pared-back, au naturale aesthetic.

Thuy Le

London-based Le’s has a beauty aesthetic that’s all her own. Her unique style and honesty has helped her clock in almost 2 million followers. In other words, her account is the ideal place to find inspiration when you're tired of your old makeup routine and looking to kick-start a transformation.

Chude Sasha

Ukraine-based beauty influencer Sasha Chudeeva’s makeup looks are a breath of fresh air. Combining vibrant tones and graphic lines with dewy, glowing skin and quirky details, she will remind you that makeup can be whatever you want, whenever you want. Posting either artistic or straightforward, her content will nudge you to think always outside the box.

Maryam Maquillage

From the fox-eye eyeliner technique to ombre lips, this beauty blogger has been there, done that. If you’re looking for to-the-point tips and tricks for fuller lips or wearing a highlighter, welcome home.

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